Seedtrace Product Transparency – Interactive Product Journeys from Seed to Shop

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Seedtrace enhances your webshop by showcasing the journey of your products and optionally integrating sustainability claims in line with the Green Claim Directive. This feature highlights the origins of each ingredient, along with detailed descriptions and imagery of every processing step. It gives your customers clear, engaging, and trustworthy insights into your sustainable sourcing efforts while reinforcing your commitment to responsible supply chains.

Examples

VOM FASS, a company specialising in the production and sale of high-quality vinegars, oils, spirits and wines, uses the Seedtrace integration to inform about the origin of their products and convey the stories of the people behind them in an engaging way.
See integration in the VOM FASS shop

GoodMoodFood, a shop specialising in organic and fairly traded superfoods, uses the Seedtrace integration to provide in-depth insights into the entire local value chain—from cultivation to processing. They work closely with farmers and cooperatives at the source to ensure transparency and sustainability.
See integration in the GoodMoodFood shop

Davert, the organic brand, implements supply chain transparency for nut spreads at an unprecedented scale. It tracks key ingredients such as cashews, almonds, and peanuts on batch level through dynamic data collection.
See integration in the Davert shop

How it works

To use this plugin, you will need an account on the Seedtrace platform, where all data is managed before being seamlessly pushed to your shop. Get in touch with the Seedtrace team to set up your free test account.

Get your free test account

On the Seedtrace platform, you will find a powerful supply chain mapping tool that enables you to easily add processing steps—such as harvesting, manufacturing, and distribution—along with locations, text descriptions, and imagery. These data-driven stories help build trust and create an emotional connection with your customers. Any updates made on the platform will be instantly reflected in your webshop integration.

Through sleek supplier collaboration features, you can invite your partners directly onto the Seedtrace platform and request missing documents for prioritised ingredients and sustainability criteria. This functionality increases efficiency by making your supplier integration more reliable and sending automated reminders for missing data.

Your benefits

Seedtrace empowers you to anchor product transparency at the core of your brand and use it to connect with your consumers on all channels. With our transparency tool, you can trace your ingredients back to their origins through every step of the supply chain, ensuring that the social and environmental impacts are clearly identified and properly managed. Provide your customers with digestible and trustworthy information about your supply chains and sustainability efforts that goes beyond the brevity of labels.

✅ Make your webshop stand out from the competition
✅ Increase time spent on your product pages and willingness to buy
✅ Gather insights about consumer behaviour with product-specific analytics

Combine emotional with fact-oriented messaging on all your channels

Making informed and conscious buying choices can be overwhelming, especially with the ever-growing number of labels and certificates. Use our transparency tool to provide tangible insights into your supply chain and credible proof of sustainability efforts – suitable for end-consumers.

Strengthen your brand positioning with credible product transparency

With just a few clicks, you can display supply chain mappings to your desired degree of granularity, first-mile data from the farms, as well as curated texts and images to create meaningful product journeys. This benefits your marketing activities. Invite your visitors to embark on a transparency product journey to the origins of your products.

Find out more about sustainability communications with Seedtrace